Privacy Policy

Effective Date: September 2026

At lleaeridomel.com, operated by Bettereat Hong Kong Limited, we take the privacy and security of your personal information seriously. This Privacy Policy explains how we collect, use, store, protect, and share information when you browse our website, place an order, make a purchase, or communicate with our support team.

1. Information We Collect

To process orders, maintain our website, and provide customer assistance, we may obtain several types of information:

  • Information You Provide: This may include your name, billing and shipping address, email address, telephone number, and other information you choose to provide when creating an account, completing checkout, or contacting customer support.
  • Payment Information: Payments are handled through secure, PCI-compliant third-party payment providers. We do not intentionally store complete credit card numbers or CVV security codes on our own servers.
  • Technical & Usage Information: When you use our website, certain information may be collected automatically through cookies, pixels, and similar technologies. This can include your IP address, browser type, operating system, pages viewed, and information about how you interact with our website.

2. How We Use Your Information

We may use collected information for legitimate business, operational, and customer-service purposes, including:

  • Order Processing & Fulfillment: To confirm transactions, process purchases, arrange shipment, and provide tracking or delivery notifications.
  • Website Improvement: To understand how visitors use our store, improve page content and product presentation, enhance website performance, and provide a better shopping experience.
  • Service & Marketing Communications: To send necessary messages relating to orders, shipments, accounts, or security. Where you have provided the appropriate consent, we may also send promotional communications, offers, and marketing materials.
  • Security & Fraud Detection: To identify suspicious activity, reduce fraudulent transactions, protect customers, and maintain the security and reliability of our online systems.

3. Measures Used to Protect Information

We employ reasonable security practices intended to protect personal information against unauthorized access, misuse, or disclosure, including:

  • Secure Data Transmission: Information transmitted between your device and our website may be protected using SSL/TLS encryption or comparable security technology.
  • Limited Access: Access to personal information is restricted to authorized personnel and necessary service providers who require the information to perform their responsibilities and who are subject to confidentiality obligations.
  • Payment Security: Payment transactions are processed by qualified third-party payment providers that maintain applicable PCI-DSS security standards.

4. Service Providers & Information Sharing

We do not directly sell personal information to third parties for cash. However, we may disclose information that is reasonably necessary to trusted service providers supporting our business operations. These parties may include website hosting providers, payment processors, fulfillment partners, shipping companies, and marketing service providers.

Our website may also use third-party analytics and advertising technologies to understand website activity, measure advertising performance, and provide more relevant promotional content. These providers may operate under their own privacy policies, which can be reviewed here:

  • AppLovin (Axon): Used for advertising delivery, attribution, campaign measurement, and related analytics. AppLovin Privacy Policy
  • Meta Platforms: May support social features, audience measurement, analytics, and advertising activities. Meta Privacy Policy
  • Google: May provide analytics, traffic measurement, search-related services, and other digital tools. Google Privacy Policy

5. Cookies & Tracking Technologies

We may use essential, analytical, performance, and advertising cookies or similar technologies to operate our website and improve your experience.

These technologies may be used to:

  • Remember products placed in your shopping cart and retain certain browsing preferences.
  • Measure visitor traffic and website engagement through Shopify and other analytical services.
  • Support relevant advertising, campaign measurement, and product recommendations through services such as AppLovin and other approved marketing partners.

You can control or restrict cookies through your browser settings. Please note that disabling certain essential cookies may affect functions such as shopping-cart storage, checkout, or other core website features.

6. Children's Privacy

Our website is intended for an adult audience, and we do not knowingly collect personal information from children under the age of 13.

If we become aware that a child under 13 has provided personal information to us, we will take reasonable steps to remove the information from our systems as promptly as possible.

7. California Online Privacy Requirements

To support applicable California privacy requirements:

  • Visitors may access publicly available areas of our website without creating an account.
  • A link to this Privacy Policy is made available through our website footer.
  • Where our website, technology providers, and applicable systems support these features, we will seek to honor browser-based privacy signals, including Do Not Track requests.

8. Privacy Rights for EEA Residents

Customers located within the European Economic Area (EEA) may have certain rights under the General Data Protection Regulation (GDPR), subject to applicable legal limitations and exceptions.

Depending on the circumstances, these rights may include requesting access to personal information, correcting inaccurate information, asking for deletion, restricting certain forms of processing, obtaining data in a portable format, or objecting to particular uses of personal information.

To submit a privacy-rights request, please contact us at support@lleaeridomel.com. For security purposes, we may ask you to provide information necessary to verify your identity before processing the request.

9. California Privacy Rights under CCPA/CPRA

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

These rights may include requesting information about the categories of personal information collected, used, disclosed, or otherwise handled during the applicable statutory period.

Although we do not sell personal information directly for monetary payment, certain disclosures or transfers of information to advertising and analytics partners for cross-context behavioral advertising may be treated as a “sale” or “sharing” under California law.

Eligible California residents may have the right to opt out of applicable sales or sharing activities.

For privacy questions or to submit an applicable opt-out request, please contact support@lleaeridomel.com.

10. Data Security Incidents

If we become aware of a confirmed security incident involving personal information, we will investigate the matter and take reasonable steps to address and contain the issue.

Where applicable law requires notification, affected individuals will be informed within the timeframe required by the relevant regulations. We may also publish an appropriate notice on our website when circumstances make such communication appropriate.

11. Commercial Email Communications

Our promotional email activities are intended to comply with applicable commercial messaging requirements, including the CAN-SPAM Act.

In particular:

  • Email headers and subject lines will accurately indicate the nature and purpose of the communication.
  • Marketing emails will include a clear and accessible method for recipients to unsubscribe from future promotional messages.
  • Valid unsubscribe requests will be processed within the timeframe required by applicable law.

Opting out of promotional communications does not prevent us from sending essential service messages relating to purchases, shipping, account security, customer support, or other necessary administrative matters.

12. Privacy & Corporate Contact Details

For questions regarding this Privacy Policy, requests involving your personal information, or concerns about how your data is handled, please contact our support team using the information below:

  • Brand / Website: lleaeridomel.com
  • Website: https://lleaeridomel.com
  • Operating Company: Bettereat Hong Kong Limited
  • Business Address: 1/F, Wofoo Building, 204-210 Texaco Road, Tsuen Wan, Hong Kong
  • Privacy & Customer Support Email: support@lleaeridomel.com
  • Telephone: +1 (405) 393-6149